There are countless elements that go into a fantastic event—but one of the most underrated is how you design the timeline. More specifically, how you guide your guests through the day or night in a way that feels intentional, immersive, and just a little bit magical.

Nobody knows your guests better than you. Whether they’re high-energy partiers, laid-back foodies, big drinkers, sentimental types, or somewhere in between—you understand their vibe, their preferences, and what lights them up. That insight is incredibly valuable when planning an event. But here’s the thing: no matter how unique your guests may be, they’re still human—and that means they’re influenced by the same universal dynamics that unfold at every event.

A great event starts with a great layout. In this guide, we share our top three floor plan strategies to maximize flow, keep your guests engaged, and set the stage for an unforgettable experience. From table placement to spatial design, these best practices will help you create a room that doesn’t just look good—it works.

An event is essentially the gathering of a large number of people in a space where they could not thrive permanently. It only works temporarily because a skilled planner has carefully arranged to meet all the basic human needs. A truly exceptional planner, however, doesn’t stop there—they not only address these needs but also find creative, playful ways to address them.

Deciding whether to hire an event planner can be a significant consideration for many hosts. In our experience, the key factors that make a great planner are time, expertise, and passion. Reflecting on whether you have these qualities yourself can provide valuable insight into whether you should seek the help of a professional.

It’s interesting to observe how many clients react when asked about their budget for an event. Some either don’t have a budget in mind or seem apprehensive, fearing that sharing their budget might lead to overspending. This concern is often rooted in the misconception that revealing a budget invites event professionals to push for higher costs.

Learn about how to select a venue by studying the 3 most important questions. From there, explore the different classes of venue and different venue types to find out which is the best fit for you!